Certified Food Safety and Leadership Development
Welcome to Abundant Roots, where guest experience, quality compliance, and leadership development merge to help organizations thrive.
Welcome to Abundant Roots!
With over 20 years' experience working with Consumer-Packaged Goods and leaders in the Foodservice Industry, our team understands the key elements of a successful organization - the guest, quality products, and exceptional customer service. Through interactive learning, we engage your team in the fundamentals of building brand loyalty, food safety, and resilient leadership.
Training & Certification
63% adults
Worked in the restaurant industry, making it the nation's largest training ground.
National Statistics | National Restaurant Association
$997 Billion
Estimated restaurant industry sales for 2023 by National Restaurant Association.
77% customers
Recommend a brand after having one positive experience.
81% consumers
Make purchase decisions based on the level of trust with a brand.
70 Compelling Customer Loyalty Statistics: 2023 Vital Facts & Data Analysis - Financesonline.com
Amber Ratcliff
Executive Director, Founder
With over 20 years in the foodservice industry, Amber has worked with national brands such as Subway, Pizza Hut, Honey Baked Ham, Krispy Krunchy Chicken, McDonald's, and Zaxby's helping streamline operations, integrate food safety and optimize menu offerings.
In addition to training food safety and compliance, Amber has taken a key role in launching marketing and communication initiatives with Fortune 500 companies including Hormel Foods and The J.M. Smucker Company.
With a certification in social customer care from SOCAP and PRNews, she implemented the first nationally recognized Social Media Command Center integrating the "voice of the consumer", live marketing events, and reputation management in a collaborative space to enhance consumer engagement.
With a passion for helping organizations thrive, Amber founded Abundant Roots Marketing LLC. to share her knowledge in training, marketing, communication, and strategic optimization.
Whether it's seeking individual development, learning about consumer engagement, or completing a food safety certification, we hope you join us in paving the path for unprecedented guest experiences and elevated standards in food safety.
